Dipl. eng. Boyan Stoykov
Master Degree in Mechanical Engineering, specialized in industrial marketing With more than 24 years of experience as a marketig manager in one of the most successful international premium companies in the field of Building Construction.
Development of the product sales - introduction, sales activities, pricing, life time, trainings and coaching of sales force
Strategic assessment of the market sitruation and market share
Creation of strategies for introducing of new products and services and goals for the sales force
Responsibility for all marketing initiatives and long-term planning (Vision 2020)
Responsibility for creating the website, including the product maintainance
Cooperative work with sales and human resources departments - coaching, customers visits, sales competitions.
Creation of all instruments and activities of the trade for supervising and assessing the sales target.
Creation and supervision of marketing budget
Responsibility for the level of net prices, strategic margin and competitiveness of the company.
Successful introduction of a many absolutely new for the Bulgarian market products and services – Installation Systems– 1998, Firestop and Fireprotection systems – 2002, Universal Cordless Platform – 2006, Lifetime Service of the tools – 2007, preparation of the website with PDP platform with more than 10 000 products – 2016 г.
Expanding the market share of the company from 12% to 19% in the last 10 years, keeping the premium price level of the products.
One of the creators of the first in Bulgarian Panel for data exchange with the competition in Building Industry.
Creator of the first database for market shares of machines for the construction and products for fastening and protection
Awarded by the company among 128 subsidiaries as the best product manager in the world for Direct fastening systems – 2007.
Long years of experience in translating technical literature from English and German.
Dipl. eng. Mariana Ivanova
Master Degree in Mechanical Engineering
Master Degree in Accounting and Controlling
Specialized in Team Building coaching
Member of Mensa Bulgaria
Ivan B. Stoykov
External specialist in commercial video processing
External specialist IT support and business models